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Abstract
In this study we analyzed to what extent partners who share the same household affect each other's exposure to television. With the use of linear structural equation modeling we analyzed data from a large scale representative survey in The Netherlands (n = 697 couples). Results indicate that both men and women influence their partner's exposure to television. When people spend much time watching television, their partners are also likely to spend a lot of time in front of the television. These influences on each other's exposure were of equal magnitude for both men and women. Finally, we found a strong socialization effect of parental viewing in the family of origin.
Keywords:: media use; exposure to television; partners' influence; socialization effect; parental viewing; survey
Published Online: 2008-11-20
Published in Print: 2008-December
© 2008 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin
