IKEA asks consumers to ‘spot the difference’ with lower costs
The new campaign underlines a global effort to slash prices.
Industry Moves: Publicis Canada adds a group creative director
Plus, BC’s Trinity Western University names a CMO.
Why AutoTrader isn’t changing its marketing playbook
The brand’s latest campaign continues to tap into tried-and-true testimonials.
Molson Coors boasts huge profits and hikes ad spend 6.4%
Also, Tim Hortons parent RBI posts impressive numbers.
102nd Marketing Awards: Craft shortlist revealed
Check out which agencies and brands made the shortlist for technical achievements in advertising.
Agency Wins: Shake Shack names Pomp & Circumstance PR AOR
Plus, NKPR adds to its roster of hospitality clients.
Scotiabank continues “Hockey For All” initiative to make fandom accessible
The bank’s offering a cost-effective alternative to NHL merch.
102nd Marketing Awards: Multicultural shortlist revealed
Check out which campaigns, agencies and brands made the shortlist.
Industry Moves: Wine Marketing Association appoints new executive director
Plus, Sid Lee executive departs.
Marketing Hall of Legends names inductees
Malcolm Gladwell, Judy Lewis, Deborah Weinstein, Ronnen Harary, Anton Rabie, Ben Varadi and Ron Woodall get the nod.
Luminato gets colourful as it heads to TV again
The annual multidisciplinary arts festival is looking to broaden its appeal.
Tim Hortons makes its theatrical debut with musical
The 70-minute show features a collaboration with Roots for wardrobe and merchandise.
Bombardier rebrands for the 0.1%
The refresh comes as the company continues to shed its image as the maker of Ski-doos and trains.
Simons says “style is calling” as it takes aim at the rest of Canada
The spring campaign channels classic Hollywood style.
